Wearables: A companion to smartphones or a companion to you?


Now that Samsung has entered the smartwatch game with its Galaxy Gear, we have one of the biggest players yet trying to sell a new wearable.That brings a couple of questions to my mind: Is there yet a viable mainstream market for these types of products?

What types of design elements will appeal to a wide audience and what price point will attract buyers? And what feature set are people really looking for on their smartwatch or other wearable device.

Mobilize_in-article_300x200Our Mobilize 2013 schedule has a number of panels relevant to these questions, ranging from wearables for athletics with Vice President of Adidas Interactive, Paul Gaudio to Dennis Miloseski, head of design studio at Samsung Design America.

I’m curious to hear what our speakers have to say about these questions, mainly because I’ve watched this market evolve — very slowly — for the past 10 years when I first…

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